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Is your business identifying your customers' needs and expectations??
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- Are you meeting or exceeding your customer’s expectations?
- Why do customers conduct business with your company?
- Are your customer’s needs changing?
- What do your customers think of your competition?
- Why do your customers shop with competitors and how frequently?
- What are they buying from your competitors and why?
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Are you making it simple and convenient for your customers to conduct business with you?
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- Is it pleasant for the customer to do business with you?
- How do you identify dissatisfied customers?
- Are you aware of your customer’s evolving needs?
- Do the same issues continuously occur?
- Is your inventory what your customers need and want?
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Are you taking full advantage of the market opportunities?
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- What other brands or products would your customer’s purchase?
- Is your business growing faster than the industry standard?
- Are new products/brands compatible with the demographics and
expectations of your current customer base?
- Will a new brand or product line attract a wider demographic target
without alienating your existing customers?
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Are your resources being properly allocated to attract new customers and retain your existing customers?
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- How did your customers hear about you?
- How do you measure return from advertising dollars?
- Is your advertising targeting the right demographics?
- Is your advertising mix where it needs to be?
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Owners and managers should be focused on attracting new customers and retaining their current customer base.
Survey your customers to gain critical feedback on perceptions of need, quality and value. Make your customer the most important part of your business.
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